FOXBusiness - Amazon is planning to cut prices on hundreds of items at Whole Foods stores this week in a bid to dissolve the "whole paycheck" image the healthy grocer has been known for.
Prices on more than 500 items ranging from sliced ham to "peak-of-season" produce are set to drop at Whole Foods locations nationwide on Wednesday, the company announced on Monday.
And, while the actual discounts will vary depending on the items, Amazon said customers can expect to save an average of 20 percent on "select items" throughout the store.
For example, the price of organic strawberries will drop by $2 to $2.99 per pound and the price of spiral-sliced ham will drop to $3.99 per pound, a savings of at least 33 percent.
While the discounts will be available for all shoppers, Amazon said its Prime members can expect to save an additional 10 percent off of sales items.
“When Whole Foods Market joined the Amazon family, we set out to make healthy and organic food more accessible. Over the last year, we’ve been working together tirelessly to pass on savings to customers,” Jeff Wilke, CEO of Amazon Worldwide Consumer, said in a statement.