The SEO Specialist position at OpticsPlanet, Inc. offers the opportunity to help set SEO strategy for a top 200 online retailer with close to one million products, competing for top rankings with the likes of Amazon, Cabelas, Zappos and other e-commerce giants.
Your analytical skills will be stretched to their capacity, creating large scale content and architecture strategies to respond to and anticipate search engine algorithm changes. Your creative abilities will be fully utilized in crafting innovative campaigns to earn organic links from high value domains. Your teamwork and collaborative planning skills will be honed and tested as you work together with our Marketing, Web Content, Web Design and Software Development Teams to shape the architecture and content of our website to best serve our customers while achieving all our SEO goals and being efficient with internal resources.
You will help OpticsPlanet maintain AND improve position on thousands of short and mid-tail keywords, while also finding new query spaces for us to improve and acquire new customers. Your skill in "nuts and bolts" on-page SEO will be utilized in doing hands-on work crafting and refining the most important pages on our website -- pages that are viewed by hundreds of thousands of visitors and compete for keywords that get millions of searches every year.
In short, this is an amazing opportunity for an experienced enterprise SEO professional or an up and coming talent with a track record of strong SEO results in less competitive markets, who has the ability to learn quickly and thrives when given new challenges.
OpticsPlanet is a leading internet retailer devoted to serving those with personal and professional pursuits in hunting, outdoors, military, law enforcement, eyewear, and laboratory equipment. Our portfolio of over a dozen different web properties includes OpticsPlanet.com, our flagship store, and DVOR.com, the world's first private sales site devoted to outdoorsmen, hunters, hobbyists and military personnel. Since our inception in 2000, this portfolio of industry-leading ecommerce sites has been built and maintained by a team of passionate individuals who enjoy working in our dynamic, casual, team-oriented work environment.
Named one of the top "100 Best Companies to Work For" by the Chicago Tribune, our campus is full of passionate and ambitious teams working together to achieve success. OpticsPlanet is quick to name its employees as the #1 reason we've collected such an abundance of awards and accolades, including seven consecutive years on both the Internet Retailer Top 500 as well as the Inc. 5000, which highlights the nation's fastest growing companies.
To continue this rapid growth, OpticsPlanet is seeking dedicated individuals to join our team. We provide opportunities for career growth and advancement to employees at all levels. In addition, OpticsPlanet offers an extensive set of benefits to full time employees (including health insurance, flexible time off, and 401K) and competitive salaries. OpticsPlanet is an Equal Opportunity Employer.
Primary Duties and Responsibilities
Implement, monitor, and continue developing our SEO strategy
Compete for first page rankings through high-end optimization among search engines
Find opportunities to acquire new customers through optimization for new queries
Manage content & architecture for our network of online web properties
Work with Content and Software Development teams to implement large scale, high impact strategies
Build our template library to best optimize the 10,000s of newly added pages
Collaborate with SEO Analysts to improve ad quality through landing page optimization and creation
Provide Training to and uphold SEO standards of all content contributing teams
Analyze website traffic utilizing a variety of analytics tools
Earn and refine organic inbound links through creative and effective link- building strategies and acquisitions
Qualifications, Skills and Requirements
Proven SEO experience and understanding
Strong familiarity with current and developing SEO trends and requirements
Experience with web content management systems, analytics tools, and basic HTML is a must
Strong Analytical and Logical skills
Bachelor's degree in a related field is preferred but not required
Positive attitude, strong work ethics, and ability to multi task
A sharp mind with an ability to understand concepts
Willingness to learn
Attention to details
A broad knowledge of ecommerce business models
Advanced proficiency in Microsoft Office, specifically MS Excel
High comfort level with software and technology
To be successful in this position, you must have strong attention to detail, be able to work in a demanding and fast-paced environment, attend to multiple tasks, simultaneously under pressure, and be willing to learn
Well known for the casual, team-oriented work environment that values initiative and enterprise, we are consistently looking for talented and ambitious individuals to join our team.
For a deeper glimpse into OpticsPlanet's unique and exciting culture, take a look at our YouTube Channel at http://www.youtube.com/user/opticsplanet.
You can also visit our Facebook Page at http://www.facebook.com/opticsplanet.