World's spiciest tortilla chip is a world of hurt

- Are the type of eater who can consume a whole jalapeno without wincing? Can you chug a bottle of Tabasco? Do you like the idea of a food so spicy you may start to hallucinate?

Spice-heads, your day has come.

Gourmet tortilla chip maker Pacqui claims to have succeeded where other so-called spicy foods have failed by creating the world’s spiciest chip. It’s so hot that you only get one per package—and it comes in a tiny coffin.

“What was spicy 10 years ago wasn't spicy five years ago. And what was considered spicy five years ago isn’t spicy today,” Pacqui’s brand manager Jeff Day tells of America’s changing tastebuds. He says his company—which is just a few years old—set out to create a chip so spicy, you only need one to reap the benefits.

How do you go about creating a chip so hot it actually burns? Start with the world’s hottest pepper.

The new “Carolina Reaper Madness Chip,” which officially hit store shelves Monday, is made with the hottest pepper in the world: the Carolina Reaper. 


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