CHICAGO (FOX 32 News) - Competition is fierce at the Chicago Auto Show, and not just between cars.
Every year, the auto makers spend millions of dollars on displays. With bragging rights on the line, some of the presentations can be way over the top, and this year, Jeep is taking over the top literarily.
Camp Jeep was a fan favorite last year. This year, to celebrate its 75th anniversary, the Jeep brand is 'kicking it up a notch.'
Camp Jeep is back at the Chicago Auto Show, and the trail is even 'Jeepier' than ever before.
"Safely is paramount of course. At the same time, you want to give that real feel, that real experience," said Camp Jeep manager Sergio Armenta.
And there is plenty of real on display: Real trees, real rocks, and real high!
"Big Jeep Mountain is 18 feet high!"
You drive up a 35 degree incline to reach the summit, which is best view of the auto show. But what goes up, must come down.
Conquer Jeep Mountain, and it's off to "The Break," which is a new obstacle that can have you on 3 wheels.
"Tilt you sideways at a 30 degree angle!"
If that doesn't shake you up, the boulders will.
When you conquer the rocks, then you can finish with some stairs. The 'Step Climb' is also new this year.
If it's new to you, Armenta has some simple advice.
"Just put it in first gear, 4 low, you're ready to go, and maybe if you're in that Rubicon, you disconnect that sway bar to get more wheel travel,” Sergio said.
You don't have to be a rock climbing pro to drive the trail at Camp Jeep, and you don't even need money.
It is free, but the line gets pretty long.
Big reveals at the media preview Thursday include the Kia Niro, which is an all-new hybrid crossover. Toyota busted out its new Tacoma TRD Pro.
The Chicago Auto Show opens to the public on Saturday.