Uber says it knows riders and drivers sometimes have difficulty finding each other, especially when it’s crowded or dark outside.
So now the ride sharing app is testing a new solution in Seattle. The technology, called SPOT, allows riders and drivers to connect through the use of color.
Uber provided some of its local driver partners with SPOT devices that are attached to their car windshields. When a rider requests a trip and is matched with a SPOT-enabled driver, the rider will be asked to select a color in the app while waiting.
The rider can even light up their phone screen by pressing and holding on the color to help the driver quickly identify them. When the driver arrives, the SPOT device on his or her windshield will glow in the rider’s chosen color.
Uber says when riders and drivers can easily find each other, we’re able to trim down wait times, which is a win for everyone.