(FOX News) - Whole Foods has a colorful idea on how to lure millennials into its 365 spinoff grocery chain.
In an effort to make it a "hip, cool" place, it is proposing in-store tattoo parlors.
Co-CEO Walter Robb told Bloomberg they’re calling it "Friends of 365" where the supermarket chain would partner with third-party vendors that would set up in stores.
Whole Foods has advertised that it's looking to find suppliers -- "from food and drinks to fashion, body care products, services, and more," the website says.
Tattoo parlors and record shops are the two best examples Bloomberg notes, but the Friends of 365 website cast a pretty wide net: "Whether you're into fast-casual food service, breakthrough retail (body care products, clothing, shoes, housewares, pet, etc.) or cool street services (barber shop, knife sharpening, bike shop, fitness) — if you've got a thriving business ready to go all the way live, we want to hear from you."