Would you eat colorless Doritos? PepsiCo says a ‘snack revolution’ is coming | ChicagoLIVE

PepsiCo is going dye-free with new “Simply Naked” Doritos and Cheetos — no colors, no artificial flavors, same crunch. ChicagoLIVE looks at whether fans will bite or balk at the change, and what this bold rebrand means for legacy snack brands in the social media era.