White Sox announce name change to ballpark

Name: White Sox announce name change to ballpark
Uploaded: 2016-08-25T12:00:00Z
Description: Lissa Druss Christman, branding expert at Serafin & Associates, talks about the implications of the White Sox ballpark name change.

Lissa Druss Christman, branding expert at Serafin & Associates, talks about the implications of the White Sox ballpark name change.

Posted August 25, 2016 7:00am CDT