Chicago explores selling naming rights at O’Hare and Midway airports

Chicago is exploring the possibility of selling naming rights at O’Hare and Midway airports, including areas such as parking lots, elevator banks, and changing rooms, as a way to generate new revenue. Joseph P. Schwieterman, director of the Sustainable Urban Development Program at DePaul University, explains why there may be real opportunities for the city to raise money through naming-rights deals.