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CHICAGO (FOX 32 News) - Some people only watch the Super Bowl for the commercials. And with the average cost of a 30 second spot costing upwards of $4 million dollars, you know ad agencies have to bring their A game.
Professor Tim Calkins of the Kellogg School of Management at Northwestern joined us LIVE on GDC to talk about some of his predictions for this year's most successful commercials.