Apple set to announce new MacBooks on Thursday

MacBook Air computers from 2014. (Apple)

Mark your calendars: Apple has officially set an event for Thursday in which it’s expected to roll out a redesign of the MacBook.

The October 27 event teaser tagline is "hello again," likely a reference to the Mac, which has been introduced with the “hello” tagline in the past.

The event’s main attraction should be new MacBooks, according to Rhoda Alexander, Director Tablet and Notebook PCs at IHS Markit Technology.

“I think we'll see a new version of the [MacBook] Air and the two [MacBook] Pro models,” Alexander told in a phone interview. The 13.3-inch and 15.4-inch MacBook Pros will likely get a new design, Alexander said, while the 13-inch MacBook Air is expected to see more modest improvements.

Reports over the weekend, based on comments from an analyst in Asia, said that in addition to the MacBook Pros, there will be a "13-inch MacBook." Based on those reports, it's not clear if it would be the MacBook Air or a new thin-and-light MacBook.

Among other things, Alexander expects newfangled keyboards containing “OLED function bars…but just on the [MacBook] Pros." Instead of the standard function keys at the top of all keyboards today, the new Pros are expected to have an organic light-emitting diode (OLED) display-based set of virtual function keys that change dynamically according to the task the user is doing.

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