Disney to increase monthly subscription price for Disney+, Hulu
Disney+ logo displayed on a tv screen is seen seen in this illustration photo taken in Norway on January 11, 2025. (Photo by Jakub Porzycki/NurPhoto via Getty Images)
Disney is raising the prices on several of their flagship streaming subscriptions, Disney+, amongst other bundled packages.
The price will be impacted on their standalone Disney+ plans, while changes also affect several packages that bundle Disney+ with Hulu and other streaming services.
What we know:
The price of the standalone, ad-supported Disney+ and Hulu is up 50 cents to $12.49. The monthly price of the premium ad-free Disney+ is now at $21.49, up $2.50. For those preferring an annual subscription, that increase went up $25.
The new prices are effective for new subscribers, according to their website. Existing customers will have the price change reflected in their next billing cycle.
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Big picture view:
Streaming platforms have gradually increased subscription prices in efforts to grow revenue to combat the rising cost of content and to improve the profitability of the digital business.
The backstory:
Disney first launched Disney+ in 2019 at $6.99 per month. Since then, the company has steadily raised prices across its streaming platforms. Annual increases were announced in the fall of 2022, 2023, 2024 and 2025.
The Source: This story was written with information provided by Reuters and the Disney Plus website help section where their subscription pricing is listed. This story was reported from Orlando.