Gripping anti-texting PSA starts with comedy, ends with tragedy
Texting PSA produced by the Western Cape Department of Transport and Public Works
CAPE TOWN, SOUTH AFRICA (Fox 32 News) - A new PSA against texting and driving starts off with humorous footage and ends in terror.
The PSA, called #ItCanWait and produced by Safely Home and the Western Cape Department of Transport and Public Works, starts with a montage of people walking and texting and getting into various funny predicaments. Some walk into signs, one slips down the stairs, another crashes into a door. One goes right into a pond. The comedic video is combined with a goofy track.
The video turns dark with a young woman texting and driving. She crashes and the PSA ends with her hanging lifeless and bloody upside down in the car.
The video wraps with the message: "You can't even text and walk, so why do you text and drive?"