CHICAGO - You may have seen those billboards with former Chicago Bear Brian Urlacher sporting a new head of hair.
Now, he's suing a Houston company for using his likeness to promote its business without his consent.
Houston Hair Transplant Center, "published a blog post about Urlacher's hair restoration as a form of advertisement to promote its own hair restoration business and services," according to the lawsuit.
Urlacher claims he's being portrayed in a "false light" and says the ads have "damaged his reputation."
He has been a spokesman for restore hair, a company based here in Oak Brook, since 2014.
They will be in court on Jan. 23.
Houston Hair Transplant Center isn't commenting.