HBO Max raises subscription prices across all plans

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A Max banner at a Warner Bros Discovery office in New York, US, on Saturday, Feb. 17, 2024. Photographer: Yuki Iwamura/Bloomberg via Getty Images

HBO announced a price hike for its streaming service, Max, set to take effect as early as Tuesday. 

What are the new prices for HBO Max?

Dig deeper:

The new prices are as follows:

Basic with Ads

• Monthly: $10.99/month (a $1/month increase)
• Yearly: $109.99/year (a $10/year increase)

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Standard

• Monthly: $18.49/month (a $1.50/month increase)
• Yearly: $184.99/year (a $15/year increase)

Premium

• Monthly: $22.99/month (a $2/month increase)
• Yearly: $229.99/year (a $20/year increase)

What's next:

For current subscribers, the new rates will apply starting with the first monthly or yearly billing cycle on or after November 20, 2025.

Streaming services price hikes 

HBO is the latest streaming service to hike prices. 

In January, Netflix announced users of the streaming giant would have to pay $17.99 a month to watch shows and movies without commercials, up from the current price of $15.49, according to reports from The Verge, CNN and AppleInsider.com. Those with a standard account, meaning with ads included, will soon have to pay $7.99 a month, the reports said.

Premium subscribers, those watching shows and movies with 4K video quality, will soon be charged $24.99 a month, marking a price bump of $2, according to the reports.

RELATED: Disney raising subscription prices again — here’s when it takes effect

Last month, Disney announced the latest price increases for its streaming services. Starting Oct. 21, the company will increase the monthly price of its Disney+ plan with ads by $2 to $11.99 per month, while the no-ads Disney Plus Premium plan will increase by $3 to $18.99 per month. Meanwhile, the company is also boosting the price of some of its bundle options.

The ad-supported bundle of Disney+ and Hulu will increase to $12.99 from $10.99 per month. The Disney+, Hulu and ESPN Select Bundle Premium, which includes ad-free Disney+ and Hulu with ad-supported ESPN+, will increase to $29.99 from $26.99.

According to FOX Business, streaming services have continuously upped their subscription prices as competition in the space heats up between Warner Bros. Discovery, which owns Max, CNN, and Discovery Channel; Disney, which owns Disney+, Hulu and ESPN; Amazon, which owns Prime; and Netflix.