It is the airline's first wine that comes in a can.
The craft beer trend is giving aluminum some newfound respect so why not canned wine, too?
Archer Roose, a Boston-based wine company, describes its "Sauvy B" as "a real porch pounder."
"With a bright nose, and a burst of citrus, this wine is great with oysters oceanside—or sipping discreetly on the train," the product description reads. (We'll see if "train" will be updated to "plane.")
JetBlue's in-flight price: $8 per can.
"Inspired by the boundary pushers, feather rufflers and unconventional explorers, we purposefully designed our wines to be as well-suited for fine dining as they are for unrefined adventuring," Archer Roose describes itself on its website. "Freeing you to enjoy our palate-pleasing wines on a mountain top, by the ocean or in your kitchen."
Add "window seat" to that one, guys.
The New York City-based airline's wine menu will include Archer Roose's Rosé from Provence in the late spring.