Sprite apologizes as Internet backlash ensues over ‘sexist' ad campaign
(Sprite)
(FoxNews.com) - A beverage company has come under fire once again for an ad campaign that critics are calling misguided and sexist.
This week, Coca-Cola Co. has been running digital ads for Sprite on JOE.ie, an Irish men’s lifestyle site, as part of the brand’s #BrutallyRefreshing campaign, reports AdAge.
The banners featured bottles of the soda with taglines such as "She's seen more ceilings than Michelangelo," "You're not popular, you're easy" and "A 2 at 10 is a 10 at 2!" The copy was also featured on billboards and Sprite bottles sold throughout the country.
But just a few days after unleashing the new soda copy, Coca-Cola was feeling the wrath of angry Internet critics accusing the soda maker of encouraging misogynic behavior.
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