Cheerios tweet saluting Prince rubs people the wrong way

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When a big story breaks, sometimes food brands are a little too eager to join the national conversation, leading to hastily published social media posts.

Cheerios, which is owned by Minneapolis-based General Mills, decided to Tweet a simple salute to Prince Rogers Nelson after the superstar rocker’s passing last Thursday.

“Rest in peace,” Cheerios Tweeted with a simple purple background and the hashtag #prince.

The dot above the “i” was replaced with a single Cheerio.