White Castle brings back Valentine’s Day ‘Love Castle’ tradition
Monument Moment: One of Chicago's earliest White Castle restaurants
In tonight's Monument Moment, we're gonna slider down to the Near South Side to check out a 94-year-old building that helped cook up a tasty tradition.
CHICAGO - White Castle is bringing back its long-running Valentine’s Day tradition this year, transforming participating restaurants into "Love Castles" for one night only.
White Castle Valentine's Day reservations
What we know:
The slider-slinging fast-food chain announced that reservations are now open for the Feb. 14 event, which will be held at more than 300 locations nationwide. Guests can book tables through OpenTable for dining times between 4 and 9 p.m.
The annual celebration began in 1991 as an unconventional way to mark Valentine’s Day and has since become a signature event for the company. On the holiday, White Castle locations participating in the promotion offer a sit-down dining experience with hostess seating, tableside service and Valentine’s Day-themed decor.
Company officials say the event has grown into a tradition for couples, families and friends who return year after year. Tens of thousands of customers take part annually, according to White Castle.
What they're saying:
"Valentine’s Day at White Castle has always been about bringing people together in a fun, welcoming and memorable way," Jamie Richardson, the company’s chief marketing officer, said in a statement. "For 35 years, our team members have made this night special by creating an experience that feels thoughtful, joyful and unmistakably White Castle."
The Source: The information in this story came from White Castle.