When looking for love, you're often told to just follow your heart. But one New York dating service is telling love-birds to follow their nose.
Love at first whiff is the idea behind "Smell Dating." It's a matchmaking service promising to find people their perfect match from their dirty clothing.
Clients are told to wear a shirt for three days straight without bathing.
Shirts then get cut up into swatches and sent back out to clients to sniff for their match.
A match gets made if one client likes the scent of another -- and, the smells are mutual for both parties.